Business Plan: App Development

Business Plan: App Development

9th September 2018 Case Studies 0


Client: Classified

Project Type: Business Plan and marketing to investors for a new web/mobile app

Objective: Develop a strong business case and financials for a new app. Create an investor prospectus and investment structure.

The client recognized an opportunity to aggregate content in a specific market and wanted to then offer a B2B solution that would connect clients with businesses that could assist them with specific solutions.

Action Plan:
Espresso developed 3 documents

  1. Business Plan included Exec Summary, Market Analysis, Technical Specification, Players and SWOT Analysis
  2. Financial Model
  3. Investor Prospectus

Espresso also assisted with the listing and marketing of the offering on IndieGOGO where it was partially successful.


Client Benefits:

  1. Business Plan, Financial Model and investor prospectus available to them.
  2. Listed on Indiegogo
  3. Introduction to potential investors
  4. Assistance at meetings

Services provided by Espresso Consulting:

  1. Business Analysis
  2. Market Research
  3. Business Plan writing
  4. Financial Modelling
  5. Investment model
  6. Prospectus writing
  7. Investor relationship building
  8. Marketing of prospectus