Business Plan: App Development
Project Type: Business Plan and marketing to investors for a new web/mobile app
Objective: Develop a strong business case and financials for a new app. Create an investor prospectus and investment structure.
The client recognized an opportunity to aggregate content in a specific market and wanted to then offer a B2B solution that would connect clients with businesses that could assist them with specific solutions.
Espresso developed 3 documents
- Business Plan included Exec Summary, Market Analysis, Technical Specification, Players and SWOT Analysis
- Financial Model
- Investor Prospectus
Espresso also assisted with the listing and marketing of the offering on IndieGOGO where it was partially successful.
- Business Plan, Financial Model and investor prospectus available to them.
- Listed on Indiegogo
- Introduction to potential investors
- Assistance at meetings
Services provided by Espresso Consulting:
- Business Analysis
- Market Research
- Business Plan writing
- Financial Modelling
- Investment model
- Prospectus writing
- Investor relationship building
- Marketing of prospectus