Rubensteins Attorneys Case Study
Client: Rubensteins Attorneys
Project Type: New Client Acquisition – ongoing
Objective: Make significant penetration into a market sector that the client had identified as a high growth opportunity
The client had a history of successful cases but a limited client base in this sector. In order to expand this area of their business they had invested in a dedicated new website for the sector that was created with very advanced SEO. They had also launched a rudimentary Google Ads campaign for the site.
Despite this, prior to contacting ESPRESSO CONSULTING results had been limited.
- CALL TO ACTION: Initially, the new website had almost no call to action features. We thus implemented several Call-to-Action features site wide.
- ANALYSIS: At the same time, we updated the Analytics to track page visits, conversions, and funnels. Results were almost immediate with an increase in inquiries based on anecdotal evidence alone.
- LEAD GENERATION: We then assisted with identifying and contacting leads.
- EVENTS: We coordinated a direct interface between the leads and our client. The subscription was full in 24 hours.
- FOLLOW UP: We conducted a follow-up survey, the results of which indicate a high likelihood of conversion for our client. Over 70% of respondents are Very Likely to use our client in the future and the rest Likely.
The project is ongoing with new channels to the market being explored.
- Increased Business
- Increased Brand Awareness
- Direct communication with a growing list of prospective clients
- Face to face communication on a regular basis with prospective clients
Services provided by Espresso Consulting:
- WordPress Site upgrade/ Call-to-Action integration and design
- Form creation and response databasing
- Analytics configuration and optimization
- Prospect Lead Generation
- Design and Distribution
- Mailchimp Newsletter Setup, Design and Management
- Event planning and Management
- Procurement including branded products
- Survey Monkey Feedback setup and implementation
- Online Advertising optimization and management